Starpower Installs One of the First 115-Inch Sony BRAVIA 9 II True RGB TVs in Texas

There are big TVs. And then there is a 115-inch Sony BRAVIA 9 II True RGB TV installed inside a private Texas ranch.

Starpower recently completed the installation of Sony’s flagship 115-inch BRAVIA 9 II at a client’s private residence at Benda Ranch in Corsicana, Texas, bringing one of Sony’s most exciting new display technologies out of the showroom and into a real-world luxury home.

And at 115 inches, calling it a television almost feels like an understatement.

The quick answer: Sony’s 115-inch BRAVIA 9 II is a massive 4K HDR television built around Sony’s new True RGB display technology. Instead of relying on a conventional LED backlight, True RGB independently controls red, green, and blue LEDs to produce a wider range of rich, precise color while maintaining the brightness that makes large-format LED displays so compelling.

For a space like Benda Ranch, the result is an entertainment centerpiece with the visual impact traditionally associated with a projection system — but with the everyday convenience of a television.

From Sony’s Dallas Premiere to a Private Texas Home

This installation has a special connection to Starpower.

Earlier this summer, Sony selected Starpower to host the Dallas premiere launch of the 115-inch BRAVIA 9 II True RGB TV, giving Starpower customers and custom-integration professionals one of the first opportunities in the United States to experience Sony’s new flagship display technology.

At that event, the conversation quickly became about more than just screen size.

As TVs cross the 100-inch mark, homeowners can begin thinking differently about spaces that once might have automatically called for a projector and screen. Ultra-large direct-view displays are increasingly becoming part of media rooms, sports rooms, large living spaces and premium entertainment environments.

Now, that same Sony technology has made the move from the Starpower showroom experience into Benda Ranch.

What Makes the 115-Inch Sony BRAVIA 9 II Different?

The size gets your attention first.

At 115 inches, the BRAVIA 9 II creates an enormous viewing surface capable of becoming an architectural focal point in a large room. But the technology behind the screen is what separates it from simply buying the biggest television available.

Sony’s True RGB system uses independently controlled red, green and blue LEDs, giving the display the ability to produce highly saturated colors across an expanded color range. Sony describes the technology as combining color performance associated with QD-OLED with the high-brightness advantages of Mini LED.

For homeowners, that means:

• Rich, vibrant color

• Bright HDR highlights

• Deep contrast

• Strong performance in large rooms

• Wide viewing angles for larger seating arrangements

• A cinematic image without needing a projector

Sony also equips the BRAVIA 9 II with X-Wide Angle Pro, designed to maintain color and contrast when viewers are sitting away from the center of the screen — particularly useful when a 115-inch display is being enjoyed by a room full of family and guests rather than one person sitting in a single ideal seat.

The 115-inch BRAVIA 9 II is a 4K HDR Google TV supporting formats including Dolby Vision and IMAX Enhanced, along with HDMI 2.1 gaming capabilities such as 4K/120, VRR and ALLM.

In other words, this screen was built to be used — movies, sports, streaming, gaming and everyday television — not simply admired.

Why a 115-Inch TV Changes the Home Entertainment Conversation

For decades, getting a picture this large inside a home typically meant installing a projector.

Projection is still an outstanding choice for a properly designed dedicated theater. But a display like the BRAVIA 9 II creates another option.

There is no projector to warm up. No screen to lower. And the tremendous brightness of a modern direct-view display can make it particularly attractive in spaces where homeowners want to watch television throughout the day or where complete control over ambient light is not always practical.

That is one reason we are seeing ultra-large displays become increasingly important in luxury home entertainment.

The question is no longer simply:

“How big of a TV can I buy?”

The better question is:

“What is the best display experience for this particular room?”

Sometimes that answer is projection.

Sometimes it is a custom video wall or MicroLED display.

And increasingly, it may be an ultra-large premium television like this 115-inch Sony BRAVIA 9 II.

Installing a 115-Inch Television Is Not a Typical TV Installation

When a screen becomes this large, installation becomes part of the product experience.

Placement, structural support, viewing distance, wiring, equipment locations, audio integration and network connectivity all need to be considered before the television ever goes on the wall.

Starpower specializes in professional installations where the television is treated as one component of the complete room rather than an isolated piece of electronics. Our installation team works with the architecture and layout of the home to create a finished result that feels intentional — particularly with displays large enough to become part of the room itself.

That becomes even more important in custom residences and larger properties where entertainment technology may extend far beyond a single television.

Beyond the Sony: Home Theater and Networking at Benda Ranch

The 115-inch Sony was the centerpiece of the project, but it was not the only technology Starpower installed at Benda Ranch.

Our team also completed the home’s dedicated home theater and installed the home network infrastructure supporting televisions and connected entertainment throughout the property.

It is an important part of modern home entertainment that homeowners rarely see.

A spectacular television is only as enjoyable as the system behind it. Reliable networking helps TVs, streaming devices and other connected technology work consistently throughout a large home or property without making the homeowner think about the technology required to make it happen.

That is ultimately the goal: powerful technology that feels simple to use.

A New Era of Large-Screen Entertainment

The Benda Ranch installation is a glimpse at where premium home entertainment is heading.

A few years ago, an 85-inch television was enormous.

Then came 98-inch and 100-inch models.

Now premium displays have pushed well beyond the 100-inch barrier, giving homeowners options that blur the traditional line between television, media room and private cinema.

Sony’s 115-inch BRAVIA 9 II represents that shift particularly well.

It delivers the simplicity of a television at a scale that previously belonged almost exclusively to projection — while True RGB technology pushes color, brightness and overall picture performance into new territory.

For Starpower, that is what makes installations like Benda Ranch exciting.

It is not simply about putting a bigger screen on a wall.

It is about taking technology that customers recently experienced for the first time at a Starpower launch event and designing it into a home where it can become part of everyday life.

Experience Sony BRAVIA at Starpower

Thinking about an ultra-large television, home theater or complete entertainment system for your home?

Visit a Starpower showroom in Dallas-Fort Worth to experience the latest television and home entertainment technology from Sony and other leading manufacturers.

Our team can help you compare large-format televisions, projection, premium audio, home theater, smart home control and networking — then design and professionally install the system that makes the most sense for your home.

The screen may be 115 inches. The real goal is making the entire experience feel effortless.

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