Sony’s newest 4K TV’s are Ultra-thin! The new Bravia x900 is a 4K UHD TV that is thinner than an iPhone 6:
Sony is announcing 11 4K BRAVIA LCD TV models across three series that offer a greater visual experience – through stunning clarity, a wide color gamut, high luminance, and high contrast – than ever before with the adoption of its own, innovative 4K Processor X1. Sony will be exhibiting the X9000C series, featuring a new “Floating Style” design concept that boasts the world’s thinnest build (approximately 4.9 mm at its thinnest point). Sony will also display its X9300C series, the world’s first TV sets that support Hi-Res audio, are equipped with Hi-Res compatible speakers, and boast Sony’s proprietary DSEE HXTM technology that upscales compressed audio from broadcast TV and other sources to near-Hi-Res levels.
Sony’s new products support the H.265/HEVC (High Efficiency Video Coding) video compression standards, which are 4K compatible and are being adopted by an increasing number of streaming and broadcasting services. The new line also features – for the first time – YouTubeTM’s newly developed VP9 format. With this addition, customers can enjoy viewing user-generated 4K content, such as videos shot with a 4K Action Cam and uploaded to YouTube, on their new BRAVIA TV sets.
Capture 4K for yourself:
The FDR-X1000V, the first 4K compatible Action Cam, will support high definition, high bitrate video recording at 4K/30p (100 Mbps). It comes equipped with advanced SteadyShot technology and is the first of its line to feature wind noise reduction. The new Action Cam makes capturing 4K footage as crisp, clear, and real as the moment itself.
Sony’s new FDR-AX33 4K Handycam camcorder is around 30% smaller and 20% lighter than the current model and is the first 4K Handycam to come equipped with Balanced Optical SteadyShot technology capable of suppressing blur during all modes of shooting, from wide-angle to telephoto. With this automatic image stabilization, high-resolution 4K video recording becomes easier for consumers than ever before.
High-Resolution Audio is here! Before the iPod there was the Walkman! Sony has brought it back with High-Resolution Audio support:
Sony offers superior listening experiences from inside the home to on-the-go with its diverse range of audio devices. Its new products allow users to play higher quality audio wirelessly over Bluetooth than ever before and to, through SongPal Link, simultaneously play music over multiple connected devices*6.
The NW-ZX2 Hi-Res compatible Walkman® is a new high-end model in the ZX series, following in the success of the Walkman® NW-ZX1 flagship model released in the fall of 2013. It takes the audio quality of the ZX1 to a higher level, featuring a new rigid chassis design to achieve an even higher-quality sound. The new model features up to 33 hours of Hi-Res playback (at 192 kHz/24 bit) and ultra high quality playback over a Bluetooth connection when the device is paired with Sony’s new MDR-1ABT Headphones.
Sony will continue to expand its Hi-Res compatible lineup of products for the home, including the SRS-X99 and SRS-X88 Wireless Speakers, the HT-ST9, HT-NT3, and HT-XT3 Home Theater Systems, and the STR-DN1060 and STR-DN860 Multi-Channel Integrated Amplifier. These will all support wireless operation via SongPal Link, thereby enabling simultaneous playback through multiple connected devices, as well as playback of multiple songs on devices throughout separate rooms. Finally, Sony is also exhibiting a prototype Hi-Res car audio player during CES.
Sony’s latest innovation: Life Space UX
At the 2014 International CES, Sony introduced its new Life Space UX concept, reimagining how to experience and make the most of living spaces. Sony is moving forward with the commercialization of a number of Life Space UX prototypes, following the line’s inaugural product – the 4K Ultra Short Throw Projector. This projector, when placed at the foot of a wall, transforms the entire wall into a life-size window into another world with an expansive 147 inch image that boasts four times the clarity of Full HD. It was released in the United States in September of last year.
A number of other innovative Life Space UX products will be brought to market this year, including the LED Bulb Speaker – a bulb-shaped speaker that doubles as a functional light bulb. It blends right into any living space and enlivens it with music via a wireless connection. Also planned for release is the Portable Ultra Short Throw Projector, a compact cube-shaped projector measuring approximately 10 cm per side. It is capable of throwing up to a 50 inch image, allowing the user to watch a movie wherever the unit is set up, whether on the kitchen table or by the bathtub. Finally, Sony will be exhibiting, for the first time, three models of its Symphonic Light, yet another type of audio-emitting light fixture that can fill a room with crystal clear sound. With these and other unique products, Sony will continue to create and offer rich new modes of living through its expanding vision for Life Space UX.