Auto Dealership

One of the finest manufacturers of automobiles wanted to differentiate itself by offering its high-end clientele a superior service experience by using custom installed electronics. Like their automobiles, this manufacturer wanted this electronics experience to excite all five senses.

Starpower had to deliver on a challenge to create a complete media center and theater for the "Club Room" of this automobile dealership. In addition, other electronics and speakers were included in this package to deliver rich sound throughout the sales areas, while plasma displays excited potential buyers with dazzling videos of these stunning automobiles.

Adding to the complexity of the project, this dealership also required Plasma and LCD displays to operate the dealership's POS system, custom DVD software (used with the car buyer to create their customized automobile), and Internet access for customer use. Most important, the electronics had to meet the extremely high standards of design and quality for the discerning and exclusive tastes of their clients. This “Club Room” installation was the first dealership of its kind in the United States and our designs had to be submitted to a European company for a tenuous approval process.